As the appointed social media manager, I was tasked with creating a system that felt authentic to the brand, was simple to replicate, and was full of colour!  Products were rotated to ensure the viewer wasn’t seeing too much or too little of any one thing. Jewelry was often photographed in soft lighting, over a wallpapered background to provide an eclectic, maximalist feel. When new clothing pieces would arrive, I modeled the styled sets. The feed as a whole was thoughtfully considered to create a consistent aesthetic.

The majority of engagement stemmed from reel content. This led to the challenge of elevating stationary objects into a motion-based format. I would often create video content of jewelry glistening as the model moved. It can often be difficult to capture the correct lighting of a stone, but departing from the photographic format allowed for more enticing viewership. Exhibitions were often highlighted on the social media page, in reel format, to raise engagement for in-store events.