Social media, email campaign, and brand imagination

Boden is an iconic British brand, known for their bold colours and exciting patterns. This campaign imagined the idea of “Colour Play” for their Fall 2026 collection. Staying true to the brands iconic burst of colour, and bringing a simplistic, brand-guideline resonant approach was paramount. 

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Craving something else?   

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Inspiration

Boden’s strong visual identity was taken into consideration prior to any design work. I perused through old email campaigns, social media posts from past to present, and took the most notice to how the text/image were used in conjunction.  

Their proprietary font was always used in all caps. The supporting serif font could be used in title case, lowercase, or all caps. The yellow colouring often made an appearence for their most recent campaign.  Text is always placed centrally.

Their language is soft, yet self-assured. Boden knows exactly who she is. 

The email campaigns had a clear structure, gird system, and call-to-action buttons. I stayed close to the current layout, while sprinkling in new verbage and colour matching for the new seasons clothing.