Social media, email campaign, and brand imagination

Boden is an iconic British brand, known for their bold colours and exciting patterns. This campaign imagined the idea of “Colour Play” for their Fall 2026 collection. Staying true to the brands iconic burst of colour, and bringing a simplistic, brand-guideline resonant approach was paramount. 

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Deliverables

Initially, I was provided a blank email template with a navigational bar. From here, I designed an imagined email template based off previous campaigns and percieved brand guidelines. This was kept simple to focus attention on the product photography, and call-to-action buttons that were easily navigable for any individual. I noticed that previous campaigns often included a small sale to garner attention, therefore, the 15% off banner was added for brand consistency.