Boden4 — Amalie McCracken

Social media, email campaign, and brand imagination

Boden is an iconic British brand, known for their bold colours and exciting patterns. This campaign imagined the idea of “Colour Play” for their Fall 2026 collection. Staying true to the brands iconic burst of colour, and bringing a simplistic, brand-guideline resonant approach was paramount.

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Craving something else?

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For the social media campaign, I toyed with the wording: colour me. The concluding slide used “Boden” as an adjective, therefore the customer could visualize Boden not just as a brand they purchase from, but as a style within itself. All the preceding adjectives form what Boden is, and who the customer is becoming.