Web design and brand identity

The Folkist Space is a multi-faceted folk art residency nestled in Utica, NY. This is a place where working creatives are met with both solitude and community. It offers artists the space to immerse themselves in their work, surrounded by comfort and natural inspiration. Guided by Nora Revenaugh, Folkist Space collaborates with the Kirkland Art Center to provide short, funded stays, supporting artists as they navigate within their creative process.

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The Folkist Space was in search of a renewed digital identity. One that reflected the poetic, calm, and whimsical essence of Nora’s vision. In collaboration with my design partner, Karae Shuler, we developed a visual and navigational system that balanced expressive storytelling with functional clarity. Our approach ensured that the warmth and intimacy of the brand carried through, while making newsletters and the website easy to navigate and maintain.