Branding, clothing design, web development, videography

At INDIGO, we believe fashion is more than fabric — it’s a symbol, a story, a statement. Historically, wearing tartan was an honour, a way to show where you came from and what you stood for. Today, we believe in honouring who you choose to be. Our designs reimagine the iconic legacy of plaid and tartan, blending history with bold, modern expression. You don’t have to fit in when you’re made to stand out. This is your pattern, your statement, your movement. We are INDIGO.

This project was created with elements of generative AI photography and video over the course of 6 months.

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INDIGO was born from a passion for fashion. This brand was imagined from concept to product. Through numerous iterations, envisioning brand campaigns, determining which products would be introduced for the season, and how this digital brand could differentiate itself from the pack, no detail was spared. The main focal points are its extensive website, video campaign, physical prototype, and the visual imagery created with AI.  I wanted to explore how clothing can shape the way individuals move through the world, with each piece carrying beauty and personality.  This was a 6-month-long project from concept to execution, born of a love for unique and sophisticated fashion.