Branding, clothing design, web development, videography
At INDIGO, we believe fashion is more than fabric — it’s a symbol, a story, a statement. Historically, wearing tartan was an honour, a way to show where you came from and what you stood for. Today, we believe in honouring who you choose to be. Our designs reimagine the iconic legacy of plaid and tartan, blending history with bold, modern expression. You don’t have to fit in when you’re made to stand out. This is your pattern, your statement, your movement. We are INDIGO.
This project was created with elements of generative AI photography and video over the course of 6 months.
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“The Judy,”
created alongside the brand’s digital launch, the dress was cut from vintage Scottish wool and repurposed into a classic boat-neck silhouette. With no prior experience in garment-making, I was determined to pour my creative energy into this piece. Using plaid as a central brand cue allowed INDIGO to maintain its simplistic aesthetic while letting the garment command presence. The piece makes its statement confidently, with its form and pattern working in harmony to complement the wearer rather than outshine them. Photographed by Angelica Buckley.