Branding, clothing design, web development, videography

At INDIGO, we believe fashion is more than fabric — it’s a symbol, a story, a statement. Historically, wearing tartan was an honour, a way to show where you came from and what you stood for. Today, we believe in honouring who you choose to be. Our designs reimagine the iconic legacy of plaid and tartan, blending history with bold, modern expression. You don’t have to fit in when you’re made to stand out. This is your pattern, your statement, your movement. We are INDIGO.

This project was created with elements of generative AI photography and video over the course of 6 months.

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Please click here to view the full website.

The website was created with Figma and is fully outfitted with features as it would exist as a real sales platform. Each product was created with INDIGO’s brand values, unique names, prices, and additional interactive elements.