Kingsdown has been a longterm client of McCracken Media. Over the years, I have had the opportunity to collaborate with their team to create sophisticated visuals that make their mattresses stand out in a wide range of environments.
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Through a collaboration with Kingsdown Matresses, I worked with the design team at McCracken Media to create stunning room scenes, each with a unique brief. All rooms were imagined with 3D software, each with a different mattress. All images shown are scenes I designed specifically with the mattress style in mind.
Kingsdown Vintage
The task for this room, was to design a vintage scene, while keeping the mattress as both the focal point, as well as an itentional object that belongs in the room. For this scene, I took inspiration from high-end “boutique” hotels. Colours were carefully matched to avoid drawing your attention away from the mattress. The colour pallete included soft yellows, mid-tone browns, and beige. The outside garden brings in a touch of life without taking away from the inner beauty of the room.
Above is an example of an earlier collaboration with Kingsdown. I worked with McCracken Media to stage a storefront scene, later set up to be presented physically at a select Sleep Country Canada location. This project required several meetings with the design team, installation team, marketing team, and the employees at the store, to ultimately realize this display.
Further examples of room scenes created for Kingsdown. This is an ongoing project, and is continuously updated.
2026
+19197487800
observation,
& connection.