Product design
As a potential collaboration with LINE Skis, I illustrated three ski designs inspired by the strange and unexpected things you would never find on a ski hill. Think fish, creatures of the desert, or just someone skiing in jeans. As a lifelong skier, I designed what I see as I’m killing time on the lift.
4-month project scope.
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IV.
Home
While unofficially involved, LINE was the host for this potential brand collaboration. I identified a need within the market to make fun, wild, skis. I have found that the culture is often divided between a more conservative, classic style and an extremely laid back adrenaline junkie. My illustrations lend themselves closer to the free-spirited athlete who craves a little bit of whimsy in their lives.
II.
The LINE Pescado was imagined to slot into LINE’s pre-existing Pescado style category. The LINE pescado is designed to make you feel like you’re gliding through the snow on a pair of slick fish skis. Sporting a scaly, irridescent pattern on the front, and a cross-section of the fish's body on the flip-side.
III.
Line Prickly is a ski designed to stand tall and pack a punch. Exhibiting the antithesis of cold weather, we have the hardy cactus. Its roots begin to find their way through the ice, keeping you stable enough to focus on skiing with a vengeance. This pattern was initially designed and test-printed on the risograph, with inspiration from Julia Schimautz; however, the final design was created with Procreate. The purpose being easy application for 3D software, as well as a simple transfer for physical applications.
IV.
The final ski of the trio, LINE Fuego, speaks to a need for speed. Imagine melting the slopes because your moves are just too hot. A matchstick design is featured on the front, with bold abstract flames on the back.
Amalie McCracken
2026
amaliemcc@gmail.com
+19197487800
Linkedin
Based in Washington. Relocating to London, UK.
Empathy,
observation,
& connection.