Madder & CO.
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Spring 2025
Product design and web development
Madder & Co. was created as a subscription box startup centered around the beauty of natural dyeing. The brand identity draws from the rich, organic tones of plant-based color, paired with the excitement of the hands-on creative process. With a soft, intentional aesthetic, Madder & Co. emerged as a brand that celebrates the intersection of nature, independence, and curiosity.
In collaboration with Nitara Brooks, I designed a website and visual identity grounded in botanical themes and natural dyes. Inspired by the madder root, the brand’s name and color palette are closely tied to its organic origins. A custom floral-inspired pattern was developed for packaging, creating a cohesive, tactile connection between the digital and physical brand experience.