Restaurant Rebrand

For over 45 years, The Village Cheese Shanty has been a beloved local spot, serving up sandwiches and a curated selection of imported cheeses.  Harbored in the historic fishing district of Leland,  Michigan, we’re all about good food, friendly faces, and our local history.

3-month-long project

Recent winner of the AAF Triangle American Advertising Gold Judges' Choice award


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This 3-month-long restaurant rebrand required a conscious balance between preserving the well-known charm of the business and evolving the brand. The goal was to refresh the identity of The Village Cheese Shanty while keeping it recognizable to loyal customers. I drew inspiration from its offerings: gourmet sandwiches, imported cheeses, and its unique location in a historic fishing town. By building on the existing character, I crafted a visual direction that honored its roots while positioning the business to thrive in an increasingly tourism-driven market.