Restaurant Rebrand

For over 45 years, The Village Cheese Shanty has been a beloved local spot, serving up sandwiches and a curated selection of imported cheeses.  Harbored in the historic fishing district of Leland,  Michigan, we’re all about good food, friendly faces, and our local history.

3-month-long project

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Craving something else?   

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The project centered on creating a clean, modern,  and friendly experience, designed to resonate with a new generation of customers. Key considerations for the website included: honoring the history of the building and business while preparing for the future. Particularly, the potential transition to an online ordering system. Above all, menu legibility and intuitive navigation were prioritized to ensure clarity and ease of use in a refreshed, accessible digital space. Above are examples of all the elements I considered, and how it was presented to my team.