Restaurant Rebrand

For over 45 years, The Village Cheese Shanty has been a beloved local spot, serving up sandwiches and a curated selection of imported cheeses.  Harbored in the historic fishing district of Leland,  Michigan, we’re all about good food, friendly faces, and our local history.

3-month-long project

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Craving something else?   

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For the physical applications,  applying the illustrations that represented core features of the brand became paramount. Menus,  sandwich wraps,  and clothing merchandise, all featured illustrated characters. It was paramount for an outsider to connect the dots as to what this brand is about, and visual illustrations were the most important way to create clarity. This is a sandwhich shop, on a historical fishing pier, that also sells fine cheeses and wine!