The Village Cheese Shanty -
Spring 2025
Restaurant Rebrand
For over 45 years, The Village Cheese Shanty has
been a beloved local spot, serving up sandwiches
and a curated selection of imported cheeses.
Harbored in the historic fishing district of Leland,
Michigan, we’re all about good food, friendly faces,
and our local history.
This rebrand called for a careful balance between preservation and evolution. The goal was to refresh the identity of The Village Cheese Shanty while keeping it instantly recognizable to loyal customers. I drew inspiration from its offerings—gourmet sandwiches, imported cheeses—and its unique location in a historic fishing town. By building on the existing character, I crafted a visual direction that honored its roots while positioning the business to thrive in an increasingly tourism-driven market.
This project centered on creating a clean, modern but friendly experience that could resonate with a new generation of customers. Key considerations for the website included honoring the history of the building and business while preparing for the future—particularly the potential transition to an online ordering system. Above all, menu legibility and intuitive navigation were prioritized to ensure clarity and ease of use in a refreshed, accessible digital space.